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abumottalib33
Apr 03, 2022
In Australian Housing Market
Choose the right marketing channels and you'll only enjoy a steady stream of new customers if you execute effectively. Development of a law firm marketing strategy A law firm's marketing strategy always begins with the client you serve. You need to understand your customer's journey to purchase. How does this client typically find representation? Are there any typical outlets they turn to when looking for legal services like yours? Are they doing Google searches or are they just "ask around?" Do they wait to hear a jingle on the radio and call the number listed in the ad? (Don't laugh, this strategy works with certain demographics). What criteria do they use to choose a law firm? What are they looking for in a law firm? What are typical objections? Are there opportunities to meet your clients even before they explicitly seek a lawyer? Are there legal issues you can write about that only your potential clients would be looking for? Are there opportunities to Industry Email List niche and position your law firm as one that serves a specific type of client? Some examples could be: A law firm fully focused on representing clients with business continuity insurance claims A personal injury business that caters to the African American community in a major city A workers compensation lawyer who focuses on representing healthcare workers There are many tools and techniques available to answer these questions, which I will discuss in more detail later in this article. Once you understand your customer's buying journey, you'll be able to better identify the best way to get your message across to them, whether that's online, on the radio, on billboards, networking , thought leadership or a combination of all of the above. 1. Branding Your Law Firm When non-marketers think of branding, they think of logos. It's a very narrow view of branding. While a logo can be an essential part of a law firm's branding, it is not synonymous with it. Effective branding creates a mental association between the law firm and an idea or type of legal practice. Automakers do a great job of creating the mental associations that accompany effective branding:
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