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md bayezid hosin
Apr 02, 2022
In Australian Housing Market
give more information about themselves on social media than anywhere else. With paid social advertising, marketers have access to an audience's education , college major, residency (down to zip code), employer, and any number of groups , products and movies they are invited to engage with on their social media accounts. . Identify the objectives of paid social campaigns Given the level of audience granularity available, the Seer PPC team is increasingly working with paid social networks. for our clients. My first big foray into a social channel, Facebook, was with a multimedia campaign for a B2C healthcare client specifically targeting Millennials in the Philadelphia area. In addition to using Google and Bing to drive branded conversions such as "requests for more employee email list information" and "newsletter subscriptions", we also used YouTube advertising to raise awareness for our client. We sought to achieve both awareness and conversions by promoting on Facebook. We ran multiple campaigns simultaneously, some with the goal of driving traffic. to the client's site for conversions (campaign name: Brand Conversions 1 & 2), while others were looking to drive engagement with their Facebook page (campaign name: I like the page). Below are the results of the paid social campaign. Paid_Social_Media_Marketing_Campaign_Sucess The challenge of paid social networks: generating conversions The overall campaign was a runaway success in terms of engagement, but we didn't see any conversions. As can be seen in the table above, when the primary goal of an ad was to generate a similar page, we saw.
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