Apr 11, 2022
In Australian Housing Market
What percentage of people click on the links in your emails? On average, e-commerce stores can expect a 2% click through rate (CTR). And that number, due to our shortened attention spans and bloated inboxes, is dropping. The good news is that there is a better option: push notifications in a web browser. E-commerce push notifications, on average, deliver between double and triple the click -through rate of emails. Leveraging this response rate to reduce cart abandonment can significantly increase cart returns and overall e-commerce revenue. Not only that, sending push notifications to people who visited your product pages but failed to check out can help you attract people to your store to continue shopping. In this article, I'll show you the power of e-commerce push notifications and how to use them to target people based on their product preferences and reduce cart abandonment. Have you started using web push notifications? First, let's take a look at some of the benefits for your online store. Web Push notifications are optional, but with a one-click subscriptionAs GDPR regulations are in full swing , everyone is working hard to employee email database stay on the right side of the law. Web push notifications make things easier because they are completely consensual. People have to agree before you send them notifications. Even better, as long as your website is HTTPS, people can subscribe with just one click. e-commerce push notifications Compare that to email popups. They appear and you need to enter your name and email and click submit. Once interested people have submitted their email address, you will still need to send them a confirmation email before they are added to your email marketing service (if you choose double opt-in. Sometimes they get lost in the spam filter or people just decide not to click on them anymore. Another fringe benefit of web push notifications is that they remove the inability to subscribe with false information. I'm pretty sure we all got the subscriber email [email protected] . E-commerce push notifications appear on screen and have higher CTRsThis is perhaps my favorite perk. There's no middleman like Facebook that decides who sees your posts and who doesn't. There is no spam detection algorithm to determine if you have used the wrong words in your subject line . It's just you, your message and your follower. It doesn't matter if that person is on your website or not, they will get the message. Simply appearing in front of more people will increase the likelihood of a click.